Senior Publicist

About Us

Sovereign Brands is a family-owned, global wine and spirits company headquartered in Highland Park, IL. Owned and operated by the Berish family and partners, Sovereign Brands brings together first-class producers from the world’s most iconic wine and spirit regions to develop best-in-class brands. Sovereign has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines that has earned global acclaim for its exquisite taste and striking packaging and is available in more than 100 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil; Bumbu, an artisanal rum that ranks among the world’s most critically acclaimed rums, and Villon, a rich, spiced French liqueur with aromas of vanilla, chai and toasted oak. The Deacon, a premium blended Scotch Whisky made of Islay and Speyside malts, is Sovereign’s newest launch in collaboration with Pernod Ricard. www.sovereignbrands.com

Marketing

New York, NY

Position Overview

We are seeking a bold, strategic and well-connected Senior Publicist to shape and amplify the public persona of our high-profile CEO, a recognized leader in the wine and spirits category with an unparalleled network of A-list recording artists, cultural icons, and industry tastemakers. This is a high-impact role requiring a media relations strategist, skilled storyteller, and cultural connector who can translate influence into sustained media visibility.

With the CEO preparing to launch a groundbreaking new project outside of his core business, this is an extraordinary opportunity for a highly-talented publicist to dramatically elevate the CEO’s profile, securing top-tier media interviews, speaking engagements, and thought leadership opportunities that include and extend beyond the CEO’s industry. Additionally, this role will oversee the CEO’s social media presence, ensuring a strategic, engaging, and cohesive digital narrative across platforms.

**This hybrid position is based in New York City, with three required in-office days and two remote working days per week.**

Primary Responsibilities

Position the CEO as a brand unto himself—creating a compelling public narrative that aligns with his influence, innovation, and vision.
Secure top-tier interviews, features, and cover stories across business, lifestyle, entertainment, and industry-specific media.
Tap into the CEO’s proven network of A-list artists and cultural leaders to create compelling media moments and organic brand amplification.
Craft narratives that bridge CEO’s business achievements, cultural influence and new ventures, ensuring a cohesive and dynamic public presence across both traditional and digital media.
Identify and place the CEO in prestigious global conferences, panels, and high-profile events to reinforce his status as a visionary.
Oversee the CEO’s personal social media accounts, curating authentic, engaging content that aligns with his brand identity and highlights major projects. Develop a content calendar, oversee copy and visuals and engage with followers to maximize visibility and impact.
Anticipate and manage the CEO’s public image, ensuring a proactive and strategic approach to brand perception.
Manage high-profile event appearances, ensuring media visibility and strategic alignment with the CEO’s evolving brand identity.

Qualifications & Experience

10+ years of experience and proven results in PR, media relations strategy, entertainment publicity, executive PR and brand communications
A proven track record of securing top-tier media placements and high-profile speaking engagements
Deep relationships with business, lifestyle, entertainment, and cultural media and the ability to add value on day one
Experience shaping executive profiles, brand narratives, and thought leadership campaigns
Proven experience managing high-profile social media accounts, including content strategy, audience engagement, and influencer amplification
Expertise in content creation, and brand-building via social media
Strong ability to navigate high-stakes media moments
Highly adaptable, strategic, and comfortable working with high-profile executives and celebrity networks
Ability to balance big-picture storytelling with day-to-day media execution
Deep interest in music, culture and trendspotting
Excellent communication and interpersonal skills and an ability to manage multiple projects and deadlines simultaneously
Strong attention to detail and the ability to thrive in a demanding business environment
Stellar written and verbal communication skills
Entrepreneurial spirit, ambition, and business acumen

Physical Demands

Ability to sit for extended periods of time

Salary and How to Apply

The compensation for the position is: $130,000-$150,000

Interested candidates: Please email Resume/CV to careers@sovereignbrands.com and please include your salary expectations. Referrals, please include Sovereign Brands employee name.

Equal Opportunity Statement:

Sovereign Brands, L.L.C. provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training.

Sovereign Brands provides eligible employees with competitive pay, which may vary depending on eligibility factors such as geographic location, date of hire, total hours worked, job type, and business line. The compensation that will be offered to the successful candidate will depend on non-discriminatory factors such as the geographic area in which the work will be performed, market pay rates in that area, and the candidate’s experience and qualifications.