About Sovereign Brands

Sovereign Brands, and its affiliated companies, are true family wine & spirits companies, with four generations of history in the industry. Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation. The Sovereign group has a portfolio of successful brands including Luc Belaire, a smash-hit line of French sparkling wines, which has earned global acclaim for its exquisite taste and striking packages, and is available in more than 80 countries around the world. The company’s portfolio also includes McQueen and the Violet Fog, an extraordinary gin from Jundiaí, Brazil, and Bumbu, a critically-acclaimed line of rum products. Sovereign’s newest release is Villon, an exquisite French liqueur. The company is planning to launch new brands and extensions to its portfolio in 2022 and beyond.

Our global sales and marketing organization ensures each of our brands gets the support it needs to grow and thrive. Offices in New York, Chicago, Atlanta, London and Dublin support the efforts of our sales team, covering North America, Europe, the Middle East, Africa, and Asia. Today, our products can be found in more than 100 countries. Sovereign continues to grow as we introduce our brands into new markets around the world, and we are constantly at work developing exciting new products.

Sovereign Brands is a true family wine & spirits company, with four generations of history in the industry. Since 1999, Sovereign Brands has pursued its goal of becoming the wine & spirits industry’s most innovative creator of unique, forward-thinking new brands. Through partnerships with high-quality, family-owned wineries and distilleries worldwide, we build each of our brands from the ground up to meet our standards of product quality and innovation.

In addition to our current portfolio of brands, Sovereign Brands also developed, launched, and operated the Armand de Brignac (“Ace of Spades”) Champagne brand until its sale in 2014. Sovereign Brands also created the D’Ussé Cognac brand currently operated by Bacardi Ltd.

Our global sales and marketing organization ensures each of our brands gets the support it needs to grow and thrive. Offices in New York, Chicago, London and Dublin support the efforts of our sales team, covering North America, Europe, the Middle East, Africa, and Asia. Today, Sovereign Brands products can be found in more than 100 countries. Sovereign Brands continues to grow as we introduce our brands into new markets around the world, and we are constantly at work developing exciting new products.

Please enjoy our products responsibly.

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