Luc Belaire is America’s fastest-growing premium sparkling wine brand*. In a few short years, Belaire Rosé has become the best-selling French Rosé in the U.S., outselling brands established decades earlier*. With a stunning package – a silkscreened, paperless bottle – and an authentic French heritage dating back six generations, Belaire has bridged perfectly the gap between traditional Champagnes and resurgent Proseccos and Cavas.
The Belaire range is made in Burgundy, one of France’s most historically significant winemaking regions. We began with our iconic Rare Rosé, instantly identifiable by its distinctive black bottle. As our Rosé continues to set records in the category, we have introduced Belaire Luxe and Belaire Brut Gold, followed by Belaire Luxe Rosé. For the on-premise sector we’ve launched the groundbreaking Fantôme version of each Belaire cuvée, which features a glowing electroluminescent label activated by the press of a button. Our newest cuvée is Belaire Bleu, our most extraordinary offering to date, with a extraordinary sapphire color that makes it perfect for dramatic cocktails.
Belaire is supported with the most innovative, high-quality merchandise and apparel in the industry, all designed by our in-house marketing team. Online, Belaire’s social media presence has created a global phenomenon, with followers of our official (@OfficialBelaire) and fan-made accounts exceeding one million users. We continue to develop exciting new additions to the Belaire range as we nurture and grow this remarkable brand
*Based on Multi-Channel Market and Package Retailers, 24 Week Sales Units vs Prior Period, 9/11/21, “Premium” herein means those with Retail Price of $25+. Growth rate caculcated only for SKUs in Top 20 by Unit Sales
Luc Belaire, LLC, Luc Belaire International Limited c/o Sovereign Brands, L.L.C. New York, NY. All Rights Reserved.
